A recent article in Forbes summarises Frog Design’s Scott Jenson vision about usability in mobile and the future of mobile apps. In summary he concludes that…
- Value has to be greater than Pain – users are prepared to go through a bit of pain if your product offers great value
- Performance drives use – every microsecond counts when it comes to page load and achieving the desired task
- Too many apps will become a problem – finding and managing apps will lead to usage concentrated to a few useful apps
- And it will get worse – with DIY tools for music, event, etc apps, the app markets will get even more overcrowded
- New thinking is required – developers and OS makers must innovate to reduce the pain
- Just-in-time apps could be the next big thing – e.g. the place you’re at will display the app you need, bus stop for bus times, airport for departues/arrivals, etc
- Discovery will improve – Apple, Microsoft, Google, etc will come up with new ways to improve discovery of great apps using the inherent capabilities of the device
In summary mobile apps in the future will still be mobile apps but the way we discover, open and interact will continue to change for the better. Not exactly a revelation but a few great insights to what we should be looking for.
Read the full article at Forbes
Magnus is the CEO and Founder of Golden Gekko, the largest mobile app developer in Europe. He started the company in 2006 based on a vision that apps would revolutionise mobile consumption in the future. He has over 10 years proven experience with mobile and broadband operators across the world with development and implementation of marketing strategies and due diligence of suppliers that have lead to the successful launch of industry leading products & services. Before leaving Vodafone Magnus was leading the development of the global product marketing strategy for Vodafone’s consumer team including services such as mobile TV, mobile music and casual gaming that generated more than €1.4Bn in 2006. Prior to this Magnus had marketing and strategy roles at Vodafone, Orange, Driftbolaget and Framfab. He is also the co-founder of three successful start-ups whereof one was sold in 2001 and the second one went public in 2003. Few other people in the mobile industry come close to Magnus knowledge, experience and network in the business.
I think web app will replace the mobile app? O.O
cool demonstration! eventhough HTML5 audio player might not pack all of the features it works well.. it let’s iOS folk hear the mp3, tho the player will launch in a new webpage; and to return to your original page
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