According to a recent report from Flurry Analytics, mobile is grabbing 23 percent of consumers’ time which is double the previous estimate by eMarketer that estimated 10.1% of total media consumption end of 2011. And yet mobile receives approximately one percent of the marketing budgets which is ridiculous considering that mobile engagement continues to grow at a rapid pace.
I was going to write a longer blog about this but then realised that I can summarise this in a few bullet points:
- By 2015 mobile will be the first and not the second screen with higher frequency of access than the PC
- The mobile channel already makes up 15-20% of all traffic to the majority of consumer websites in the UK and US
- 25% of customers are saying they will not return to a brands site unless it is mobile optimised
- A few online companies are dominating mobile by embracing it as their core business including eBay, Amazon, Google, Facebook, etc
Many other companies are already getting this but 9 out of 10 are not. Can anyone today seriously claim that they do not need to invest in mobile?
Read more in the article by Mobile Marketer on http://bit.ly/HGiQjZ
Magnus is the CEO and Founder of Golden Gekko, the largest mobile app developer in Europe. He started the company in 2006 based on a vision that apps would revolutionise mobile consumption in the future. He has over 10 years proven experience with mobile and broadband operators across the world with development and implementation of marketing strategies and due diligence of suppliers that have lead to the successful launch of industry leading products & services. Before leaving Vodafone Magnus was leading the development of the global product marketing strategy for Vodafone’s consumer team including services such as mobile TV, mobile music and casual gaming that generated more than €1.4Bn in 2006. Prior to this Magnus had marketing and strategy roles at Vodafone, Orange, Driftbolaget and Framfab. He is also the co-founder of three successful start-ups whereof one was sold in 2001 and the second one went public in 2003. Few other people in the mobile industry come close to Magnus knowledge, experience and network in the business.
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