Can owners of SMEs pronounce the magic words “mobile strategy”? As well as every other, a mobile strategy is nothing else than a set of actions (also the smallest) companies have to make to gain full advantage of enterprise mobility.
Simply, if your company is small and ready to grow fast, you need to configure a cost/time efficient strategy that keeps you flexible.
Put the basis for your mobile strategy now by:
1- Invest in mobile devices: it does not mean iPad and iPhone. As explained by tech republic, Google’s Nexus 7 offers a great experience for as little as 200 euros. Big G is strongly supporting the enterprise offering and Nexus appears as the best affordable alternative for SME approaching a mobile strategy. Not to say about the wide range of android phones available in the market and for every pocket.
2- Create an apps/tools infrastructure: external solutions such as Box.net, Basecamp, Yammer, Salesforce can impact tremendously your small organization; developers are releasing many free apps for small businesses. Configure a space (preferably a mobile website) where all approved and recommended tools can be found. Also create rules and guidelines to ensure that all data storage is consolidated to a few locations. This move, assures Magnus Jern on the Guardian, will get you up and running in weeks if not days.
1- Build a mobile friendly website: as well as for standard websites, there are already-made basic templates that can make your content mobile friendly. Select your key messages and increase your target customer base: research shows that 20% of people in UK and US nowadays only browse while on the move.
2- Send mobile friendly mails: our mailchimp account here at Golden Geekko states that almost 50% of mails are opened on mobile devices. Is that a good enough reason to optimize your marketing for mobile?
Ok, small costs are great and here come returns
Start recognizing what enterprise mobility can bring to your small and medium reality and build the case internally. Here some numbers that can support your idea:
a- Save 5,6 hours a week per person
b- Attract top talents
c- 84% of small enterprises with a mobile friendly website saw an increase in business activity through mobile channels
Convinced? It’s time to start!
P.s. For reference to the data listed here and for more, check Jimmy Nordbeck’s infographics on Pininterest