Despite being the most popular app on the appstore, Facebook mobile app has always been criticized for bad performance, crashes, inconsistent updates and freezes. Most other companies (Twitter, Amazon, Bookings.com, etc) provide apps that are far superior to the mobile…
Can owners of SMEs pronounce the magic words “mobile strategy”? As well as every other, a mobile strategy is nothing else than a set of actions (also the smallest) companies have to make to gain full advantage of enterprise mobility.…
Facebook recently made several announcements on initiatives to support HTML5 as the future standard for mobile development. In conjunction with this their head of mobile developer relations also criticized Apple and Google for not doing more to support HTML5 in…
Without exception, CES generates a lot of exciting news for the mobile app space. Here’s a quick summary of the key announcements in mobile this year. Thinnest tablet ever The Toshiba Excite X10 tablet is the thinnest tablet ever made…
Men are from Android and women are from Apple? It’s not all that trivial, but when planning a mobile marketing strategy OS penetration is not the only parameter to consider. iOS users do skew significantly different to Android users, let…
NFC has been one of the buzzwords for mobile innovation. NFC stands for Near Field Communication and is a technology that enables a wireless data transfer between a mobile phone and chip or another device in a short range of…
I am currently working on a blog about NFC in mobile marketing. Then Apple announced the iPhone 4S without NFC capability, which puts everything into a new perspective. Now it seems way more important to talk about what this means…
Looking back at the last couple of years of blogging on Mobile Marketing Universe we are always curious what people find the most interesting topics. And here is the top 5 of the most popular posts: 1. How much does…
