Every summer the last 6 years Apple has presented a new major iOS release at WWDC. This year was no exception and from a developer point this was the most exciting in a long time. So what makes us excited…
Every summer the last 6 years Apple has presented a new major iOS release at WWDC. This year was no exception and from a developer point this was the most exciting in a long time. So what makes us excited…
Media consumption is changing rapidly with mobile as the fastest growing channel and the gap is just widening. Mark Zuckerberg at Facebook and other top executives keep repeating the mantra of Mobile First now and some agencies even predict that…
What does BP, Pampers, Dove, Panasonic, Avon, Johnnie Walker, Xerox, Coca Cola (UK) and Pepsi (UK/Spain) and more than 30% of the other top 100 global brands have in common? They don’t have mobile websites for their main destinations (.com, .co.uk…
Every mobile strategy, campaign, branded service or platform should start with the creation of a brief no matter how high level. If you’re an app developer or agency and didn’t get one from the client then create one yourself and…
What if there was a handbook to make your mobile strategy a success? During the past year we’ve done more than 100 workshops with brands and partners,spoken at 20 events and conferences,contributed to a book about mobile apps,published white papers,shared…
With all the stuff going on at Google I/O (Google’s equivalent to Apple WWDC) it’s difficult to see the trees in the forest. Therefore we’ve made an attempt to digest the mobile related announcements from Google from last week: Activations…
During my 6 years as CEO of Golden Gekko we have delivered over 1000 apps so I have a pretty good idea what apps will succeed and which ones will fail. Although it’s not always in our best interest to tell…
We’ve made bold statements many times about how the share of advertising spend that should be on mobile but we’ve never heard a digital agency make such aggressive statements. In an interview with Mobile World Live the Tribal DDB CEO…
A few times a year we produce a really silly app for a client or as a joke. Here’s a short selection and some of the worst we’ve done over the past 6 years: Cippi In 2007 it was Cippi…
According to a recent survey by Compuware 85 percent of consumers preferred mobile apps over mobile websites, primarily because apps are more convenient, faster and easier to navigate. Read more here As usual the truth is somewhere in between although…
