Facebook recently made several announcements on initiatives to support HTML5 as the future standard for mobile development. In conjunction with this their head of mobile developer relations also criticized Apple and Google for not doing more to support HTML5 in their browsers. This may be somewhat surprising since Steve Jobs was one of the first [...]
According to a recent report from Flurry Analytics, mobile is grabbing 23 percent of consumers’ time which is double the previous estimate by eMarketer that estimated 10.1% of total media consumption end of 2011. And yet mobile receives approximately one percent of the marketing budgets which is ridiculous considering that mobile engagement continues to grow [...]
As a world leading mobile app developer we always try to optimise our productivity with sales and business tools for our business. Here’s a list of those we find being the most useful mobile enterprise tools for iOS and Android (as of April 2012).
1. Linkedin (Free)
Every employee that is in contact with [...]
A recent article in Forbes summarises Frog Design’s Scott Jenson vision about usability in mobile and the future of mobile apps. In summary he concludes that…
Value has to be greater than Pain – users are prepared to go through a bit of pain if your product offers great value Performance drives use [...]
One of the greatest concerns to most marketers wanting to go mobile, is what to consider when choosing a supplier for developing their mobile app or mobile site. Based on our own experience we’ve made a 9 point list that should always be taken into account. These tips cover any mobile service development whether it [...]
Quora, blogs and forums are flooded with questions and answers about mobile app development costs. Some of the responses are comprehensive but without sources and lack qualification, where as others are simply opinions from independent developers. This has resulted in some major misconceptions about the real cost of mobile development which I will now attempt [...]
Opportunities missed in mobile customer service
By jimmy On February 12, 2012 · 1 Comment · In Android, App Development, iPhone/ iPad/ iOS, mobile trend
Many of us like doing things on our own without having to resort to talking to someone. This is especially true for men. We don’t like asking for directions, correcting the data settings on our mobile, fixing the bicycle or car, calling a restaurant to book a table, etc. Therefore mobile customer service and especially [...]
According to IHS iSuppli Market Research in a recently conducted study, the Windows Phone operating system is on track to claim the No. 2 spot in worldwide smartphone market share by 2015. According to the research, Microsoft will still be a distant No. 2 with 16.7% within the smartphone market, closely followed by Apple at [...]
According to information and analysis provider IHS Screen Digest 64% of the total mobile application revenue will be generated by in- app purchases within three years from now. While in 2011 in- app buys accounted for $970m (39%) of the total revenue, this number is to increase to $5.6 billion by 2015.
At the end [...]
Early this year, Greg Stuart the CEO of MMA Global has said “I believe mobile is the biggest and best marketing channel that has ever been.”
Marketers are embracing mobile, but still many are insecure about how to go about “going mobile”.
Here are the Top 10 Tips for creating a mobile marketing app:
(For [...]
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Thoughts and news on Mobile Marketing & Applications by Golden Gekko
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